Digital signage is a modern, interactive marketing tool. It can display both the information of any given product and its visualisation, combining communication and product strategy between the company and the customer.
The size of the digital signage may be adjusted per desired metrics or in accordance with the rules of marketing visualisation of a given outlet. Its design, simplicity and high quality naturally draws the attention of potential customers.
Digital signage in numbers
reduction in communication and marketing costs
increase in marketing effectiveness
Decorated window displays are a thing of the past. Our clients take note of dynamic, multimedia product presentations, which distinguish us from among other stores.
I was really taken aback by the ad for a new cosmetic line in the chemists store. The screen on one of the walls displayed a clip, which showed how these cosmetics are made from extraordinarily natural ingredients.
Current discounts are displayed in real time, so our customers see what they can buy on a given weekend. In other stores we can set up promotions for products sold locally. This is quite important, especially during holidays or seasonal promotions.
Is the digital signage effective?
Most definitely. Digital signage draws the attention of customers far better than static forms of advertisement. Dynamic visualisations enhance the customers’ reception experience.
Is it possible to choose the size of the screen?
Yes, the screen size of the digital signage may be adjusted to the assumed visual marketing strategy.
How do I change the information on the digital signage?
You can change the contents displayed on a digital signage by connecting a USB storage device or by sending the ad remotely. How often you switch the ads is up to you.
What are the benefits of a digital signage?
Digital signage engages your customers with clips or images. High definition image allows you to display eye-catching visualisations.
The digital signage displays a sharp image with incredible color depth, even at an angle of 170 degrees. Paper-based marketing forms, such as leatlets or newsletters are becoming obsolete, which is why an investment in a digital signage may be the key to success when it comes to sales, marketing or promotion.
The digital signage will prove useful wherever products or services are sold.